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Monday, March 30, 2009

Bring Your Sales To Life By Adding Voice And Video Messaging To Your Gmail Account

OK. So you’ve transferred some of your email that was trapped in the Lotus Notes Castle over to the more modern Gmail Metropolis.

You’ve taken out those archives, dusted off previously ‘hard to access’ email messages and ported them over to your Gmail account for high availability. You’ve forwarded all of your incoming email messages from your old account to your new account as you systematically notified your clients of your transition. You even transferred hundreds of your email messages that were on your Lotus Notes server over to your Gmail account.

Now that you’ve made the transition, what can you really do with Gmail?

Well, there are a couple of things about the Google platform that are very attractive. One that we’ll look at here is called Voice and Video Chat, an ActiveX plug in for Gmail.

Voice And Video Chat Benefits For Your Small Business

So what does Voice and Video Chat do for you?

Let’s say that you have a web presence. Clients and prospects visit your site throughout the day. But, the majority of your visitors simply leave without taking any action at all. With the use of online chat, you give your visitors an opportunity to actively engage you in real time. You can ask them question about what brought them to your little corner of the web, help them find what they are looking for, consult with them on making purchases, and even get valuable feedback on what changes need to be on your site.

Or say you have a special message to pass to one of your favorite clients. With Gmail Voice and Video Chat, you can replace that simple email message with a more personal voice call.

Or say that you operate your business out of a remote corner of Ohio but you have a product that you are selling to a client in California. We all know the saying that a face-to-face meeting is important in making the sale. Now you can have the next best thing with a decent webcam and Gmail Voice and Video Chat. Simply schedule the meeting just like you would with a face-to-face meeting, initiate your call at the appropriate time and start a video conference call to your prospect.

With the affordability of equipment today, and the Google services available, it’s easy for the small business, the entrepreneur or the independent sales rep to communicate in ways unheard of 10 or even 5 years ago.

“OK,” you say. “So how do I get this application and start exploring some of these extended communication possibilities with rich media?”

Well, I’m glad you asked!

Installing The Gmail Voice And Video Chat Plugin

Begin by logging in to your Google account and accessing your Gmail. Here we see that I’m logged in as my favorite test dude, epwadmin:

Gmail Spam Folder.  Preparing to modify the settings of the system.

Since last using this account, I signed up on a few questionable sites, just to put in a couple of sample email messages for display. As you can see, it doesn’t take much work or time to get yourself a whole bunch of SPAM. Ignoring the SPAM for the moment, click on the “Settings” link at the top right hand side of the screen:

Selecting the Chat configuration in setting up your Gmail.

Now you will be in the configuration setup. We don’t want to deal with the general setup right now. But keep this page in the back of your mind. We’ll need this to set up our signature file later. For now, click on the “Chat” link:

Setting up Gmail Chat for Voice and Video.

On this page, you will see several options for configuring your chat sessions. The one we will look at right now is the “Voice And Video Chat” section. There are no options here because the plugin hasn’t been loaded yet. Click on the link entitled “learn more” in this section.

This will launch a new window to begin the download process for Gmail Voice and Video Chat:

The Google Voice and Video Chat Download Page

At this point, click on the “Install Voice and Video Chat” button to begin the installation process:

If your browser is set up to protect itself, you will need to take direct action to initiate the download.

If your system is configured to guard against automatic downloads, you’ll have to take action in order to begin the download as shown below:

You will need to acknowledge that you want the system to download the Voice and Video plugin to install it. Lots of hoops to jump through in order to install the plugin. A necessary precaution in this age of online threats

At this point you will have the option to either run the code or save it to a location on the drive. Click the run option:

Google Voice and Video download, finally.

The file will download to a temporary space on your drive and begin running. Again, it will require user action to complete the process. Click the “Run” button:

Google Voice and Video ready to run the installation after the download.

The installation will begin:

Google Voice and Video application running the installation.

When it finishes, you will need to restart your browser to finish the installation process:

Gmail Voice and Video ready to begin but requires a restart of the Internet Explorer browser

Now when you log back in to your Gmail account. Again you will need to take user action. The plugin is an ActiveX control and if your system is configured to prevent “drive by data executions”, you will need to physically tell the system to turn on the plugin:

In order to start the plugin, you will need to turn it on in the browser. The ActiveX Control for the plugin.

Now if you click on the “Setup” link and the “Chat” link, you will see a page similar to the one below:

Verifying your Voice and Video chat settings after the installation.

This time, your “Voice and Video Chat” section will have a lot more options available to you. Clicking on the "plus sign" (+) next to “Verify Your Settings”, will reveal:

The chat settings with options to check your video and audio settings.

If you have a webcam installed on your system, the big black box will actually be a real-time video of yourself smiling back at you, excited about the possibilities that you’ve just opened. If you have a headset with a microphone, the microphone line will have a meter bar that registers your vocal volume as you speak. Clicking on the “Play The Test Sound” will play a set of test tones through your headphones.

If you have more than one camera or multiple sound cards, you can use the drop down boxes for “camera”, “microphone”, and “speakers” respectively to select the device that you want to use. If you are a regular Joe like me, then you probably won’t have to many options here, so don’t worry too much over this:

More chat options for insuring your settings.

And now we are officially operational!

Inviting Your Clients, Prospects, Vendors and Partners To The Team

Go back to your main Gmail window and look for the “Chat” section along the left hand side. If it is expanded, it will be entitled “Chat” and it will identify you a user. If it isn’t expanded, like shown here, it will only list your login id next to a “plus sign” (+). In this sample, you see me identified as “EPW Test Dude”.

You can now begin inputting names of people that you want to connect with. As an example, let's invite someone to our little chat network. Here in the next screenshot, you will see that I have entered the voicemailcoach@dcarnegietraining.com, a new program we currently have in beta test. When I finish entering the Gmail address of our prospect, you see that we have several options available to us. The one selected is the “Invite to Chat” option:

Inviting other people to your chat list.  This one is inviting the voicemail coach.

resulting in the invitation window to pop up:

The list of invitees for your chat sessions

When the “Send” button is clicked, you will see that our client has been invited to be a part of our chat network:

Google confirmation that an invitation to the voicemail coach has been sent.

And when they are online and they accept our invitation, our contact will go green:

Confirmation that the Voicemail Coach has accepted and is now able to initiate voice and video calls with you.

And we are good to go.

Remember that the person you are connecting with needs a Gmail account to take full advantage of the Voice and Video Chat feature. However, since Google offers so many services for small businesses and entrepreneurs, you may find that everyone you know already has a Gmail account that they are using for some purpose or another.

If they don’t have a Gmail account, well, now they have a reason to get one. And signing up is quick, simple, and easy.

As for the benefits… Well, we’ll explore those possibilities in the coming days.

Good Selling.

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