OK. The last post I made regarding making your Linkedin profile more search engine friendly missed something. I didn’t go far enough. In addition to personalizing the filename that identifies your profile, you can also establish links to your profile to put on other sites, like your blog, your Squidoo lens or your website. Search engines like Google and Yahoo “love” hyperlinks that connect pages from one site to another like a big web. Sort of why we call it the “World Wide Web”.
So if you’ve ever looked upon your competitors with envy because they had this pretty blue badge on their site that looked like this:
and you didn’t have one to put on your blog or your website, here’s how to get yours.
First login to your Linkedin account and click on the “Edit My Profile” under the “Profile” section on the left hand side. When you get to the "Profile settings" page, you can then modify your profile (again, click on any picture to enlarge it).
When you get to this profile page, click on the “Edit Public Profile Settings” link over on the far right hand side. Again, this will take you to the “Public Profile Settings” page.
When you get to this page, you will see a link under the section entitled “Public Profile” called “Promote your profile with customized buttons”. Click on this link.
This will take you to the “Promote Your Profile” page.
Here you will see a wide array of button types to choose from. Simply select the type of button that suites you, select the code to the immediate right of that button, copy and paste it into a text file and email the file to your favorite webmaster so that they can include it in your web profile.
Or, if you are using Blogger, get into your administrative dashboard, click on the “Layout” tab and add a gadget.
You will add an “HTML/Text” gadget.
When the gadget window comes up, simply paste the code that you copied from the Linkedin window into this box. Save out the box, and then move the newly created gadget to the top of your blog and save the layout.
Now, whenever anyone visits your blog or the profile page on your website, your hot Linkedin button will be present on your page along with a hyperlink back to your public Linkedin profile. Now you are promoting yourself with style!
Go get ‘em!
Labels: linkedin, Sales, SalesITTechBlog, Search Engine Marketing, social networks